Gen Z, the first generation immersed in tech, social media, and entertainment, is changing the face of the modern workforce. Also known as the “digital native workforce”, this generation brings radically different expectations for work life, tech integration, communication and collaboration.

While reckoning with this generational shift, supply chains and warehouses are also dealing with labor shortages, which hit a 17-year-high in 2023, a workforce looking for increased flexibility, and a labor pool with more diverse skills, backgrounds, and experiences than ever.

Attracting, managing and maintaining today’s and tomorrow’s warehouse labor requires an updated labor management approach and a technology upgrade to keep up.