News: Press Coverage

Warehouse automation management startup raises $3M in seed funding

Freight Waves   |   June 16th, 2020

If you’re a warehouse operations manager, Alex Ramirez feels your pain.

A longtime supply chain technology executive, Ramirez has borne witness to a flurry of automation activity, as companies develop new software and hardware products aimed at helping clients speed up manual processes and manage spiraling e-commerce demands and consumer expectations.

As beneficial as these solutions may be, they have also created headaches for warehouse operations managers charged with overseeing multiple systems, often with different rules and interfaces. “The proliferation, the cacophony has created in the warehouse the need for orchestration,” he said.

So in 2018, Ramirez and his colleague Reas Macken decided to co-found a startup, CognitOps, that would ease the burden on managers while driving efficiencies for customers.

“Our vision is to automate warehouse management and help people make better decisions,” said Ramirez, whose previous experience includes serving as CEO of Reddwerks, a warehouse execution software company that was eventually acquired by Dematic.